PR Lessons from the Gupta fiasco
Wise words from my cohost and producer Sam Fenn’s Facebook page:
(1) In the absence of a plausible narrative people will invent their own. Sometimes the narratives other people invent will be extremely uncharitable, even unfair. But silence will only make those narratives seem more plausible.
(2) If you try to manipulate the story behind the scenes the story will spiral out of control. Plenty of public servants, teachers and employees will be happy to go to the media behind your back. And nothing looks worse than having your own people saying you tried to gag them.
(3) A lack of transparency does not necessarily lead to fewer bad news days. Reporters are getting better and better at making closed doors and unanswered questions part of the story. Sometimes you have to talk.